Me
Beginning my journey in 2006 in Dnipro, Ukraine. My career has evolved from graphic design to architecting complex digital ecosystems. Today, based in Valencia since 2022, I operate at the intersection of design, development, and AI-driven solutions, helping companies not just keep pace with the times, but define their own rules.
My practice is driven by two distinct paths. On one side, I craft flexible and scalable design systems for Fintech and Crypto leaders, turning operational chaos into structured clarity. On the other, I immerse myself in code, 3D, and LLM integration to create technological solutions that push the boundaries of the traditional interface.
With a portfolio of 350+ completed projects, my core objective remains constant: to deconstruct complex business challenges to their essence and rebuild them into refined products where broad aesthetics are seamlessly fused with analytics, engineering, and functionality.
Experience
Design Director
[2024—2026]NDA. Crypto Fintech
Architected a comprehensive brand strategy and visual identity that integrated seamlessly with the existing design system. Directed the end-to-end design process, ensuring consistency across all product touchpoints. Established design governance and mentored cross-functional teams to elevate the visual and functional quality of the platform.
Product Designer
[2022—2024]NDA. Crypto Fintech
Scaled the product by developing a robust, scalable Design System from the ground up, reducing UI development time. Led the design evolution of core crypto-financial products, focusing on user retention and complex transaction flows.
Product Designer
[2021—2022]Bank BVR. Fintech
Pioneered a data-driven UX culture by implementing regular usability testing and deep user research. Utilized the Kano Model and user interviews to prioritize the product roadmap based on high-impact features. Standardized the product cycle by building a Design Sprint framework, accelerating the time-to-market for new features.
Product Designer
[2020—2021]Innovation Box. Fintech
Designed complex financial platforms for the US market, including exchanges and crowdfunding (Kickstarter-style) platforms. Translated intricate business requirements into intuitive user interfaces for high-stakes financial environments.
Design Teacher
[2020—2022]Hillel IT School
Mentored over 15 cohorts of UI/UX and Brand Design students. Developed a comprehensive curriculum that bridged the gap between academic theory and real-world industry demands.
Product Designer
[2019—2020]Ardas. Outsource
Executed rapid prototyping and design for multiple high-growth startups, maintaining high quality in a fast-paced agency environment.
Product Designer
[2017—2018]M2E pro. Fintech
Acted as the Founding Designer, spearheading the development of an Amazon Repricer tool from 0 to 1. Owned the entire product lifecycle, from initial wireframing to final visual identity.
Designer
[2016—2017]Forforce. Outsource
Delivered end-to-end design solutions for e-commerce platforms and high-traffic web portals.
Designer
[2015—2015]Art. Lebedev Studio
Secured a position at the most renowned design studio in the region after 7 rigorous test-task iterations, demonstrating exceptional persistence and growth mindset. Adopted a world-class design philosophy through daily deep-dive interviews and collaboration with top-tier industry experts, fundamentally reshaping my strategic approach to design.
Product Designer
[2011—2014]Poster
Joined as the second designer in a studio that evolved into a market-leading startup (Poster POS). Played a key role in designing the automation ecosystem for cafes and restaurants, contributing to the early-stage product-market fit.
Designer
[2006—2011]Freelance
Established a foundation in design by delivering diverse projects for international clients, focusing on brand identity and early web interfaces.